Swimwear is our Passion

Judy b. is a collection of swimwear essentials designed with a particular figure or life moment in mind. We believe women should feel beautiful and confident through all of life's journeys. Whether you are apple,pear, hourglass, athletic, pregnant or a new mom discovering her new curves - we have something designed just for you.

Judy b. realizes that in order to obtain a great fit, one must start with a great quality fabric. We searched the globe far and wide for the perfect fabric that was soft, light, compact and ultra flat. We wanted a fabric that would support and shape the silhouette of women, like shape wear, without constraining it. After months of research, in a small town outside of Milan, we discovered a textile mill who shared our same values and has since developed the perfect swimwear fabric that is designed to enhance, support and shape a woman's figure.

Bikini Obsessed

Jordan Infascelli grew up on the sunny coast of Southern California which led to a lifelong love of the sandy beach lifestyle and endless summers. Needless to say, wearing a bikini daily was the norm. Along with her love of being close to the water, she has always had a hunger for fashion and for the arts and started taking classes from a very young age all the way through college. She graduated with a bachelor degree in Fashion Merchandising and since graduating it has been her dream to have a line of her own.

It wasn't just Jordan's obsession with fashion and the beach lifestyle that led to the launch of Judy b.. It was an idea that sparked from her mom Judy's philosophy of knowing what looks good on your body and dressing for it. Her mom believed in always looking good because it makes you feel good; especially when going to the beach! She believed that style shouldn't be complicated and looking your best doesn't need to be hard. Its really about being yourself and finding what fits. It is here that Judy b. was born.